Jeff Candido & Jason Hoff... You probably have no idea who these guys are but I'm sure you've heard the title of this blog post a million times. These words above are what defines Las Vegas, but I have to disagree!
Las Vegas is where R.P.S went from being 130 samples to an actual collection.
For those of you not in the Contemporary Market this is called the "MAGIC trade show." Which is a bit of a misstatement; usually one mean’s they're attending a range of shows not all held under the same roof. R.P.S Addict falls into the "Project Show" category in which is located in Mandalay Bay Hotel.
This show is ideally suited for a trendier crowd with denim lines, leather jackets, premium tees, accessories or other products selling to a younger crowd. It’s set up in such a way that all booths (other than the really huge lines like GSTAR, Superdry, Vivienne Westwood etc) are facing out on the aisle.
The set up for Project is to give off the “cool”, hip Vibe. Compared to the other shows we have throughout the year this one is definitely the most active. It is a beautiful show, open, spacious, lovely decor with amenities such as free internet access from laptops set up on islands complete with seating and free water. This year they had a black Modern look mixed with forest animals and farming equipment (no idea why).
RPS fit perfectly in the Sea of Denim and Tee shirt lines. We really stood out in a good way to a point where buyers walked in without being lured. It was such a feeling of relief to see that our hard work paid off and that buyers shared the same love for our brand as we do. Thank you to everyone who came by our Booth!
This is right after Fred Segal wrote an order! Here's a little preview of what you will be seeing in their stores in February 2011!
Full view of the Booth looking from the men's side.
