Saturday, September 25, 2010

Coterie NYC 2010

We were accepted into Coterie!

As a new line it's very difficult to be accepted into Coterie and we were sure sweating this one.  Especially because we showed them our collection at the very last second.  GREAT success because they LOVED the line!
 Coterie is a trade show for fashion and, being a brand new line, we want all the Majors (department stores) and boutiques to see/buy our collection. We were perfectly  put with our New York reps and soooo we sold sold sold!  
Coterie is a well respected venue - it’s a juried acceptance to the show - so I’m thrilled that we not only made it in but we also made excellent sales. After all, making the clothing is fun but it's even more fun to sell them!

Coterie is different than Project show because this time you have the freedom to decorate and design your own booth.  The booth's are small but I wanted to design to give the perfect feeling of this collection.  I worked for 4 hours creating stripe borders out of vintage gift wrapping paper and put our logo in a giant frame I found that looks like drift wood.  I am definitely a crafter at heart!

Directives West (Directives West is the West Coast merchandising consulting division of The Doneger Group.) just came by and picked 8 outfits for their fashion show! The Show will happen in Mid October so stay tuned!

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